Learn how to quickly repurpose content from your blog for social media. Get consistent and grow with these simple tips.
Do you need content fast? Well, of course you do we all do. The problem is we aren’t idea generating machines. As much as we’d like to be able to produce a million and one awesome ideas a day we simply can’t. That’s why I’m sharing with you how to repurpose content the easy way.
Which is why it’s important to know how to repurpose content.
Turns out if you’re a mom of three like me, you don’t have countless hours to sit around staring out of windows waiting for some neat idea to pop into your head.
You probably drive yourself crazy trying to figure out how you’ll find the time to produce new content regularly and then actually post.
The good news is, you don’t have to stress over creating awesome new material. You can use your old material to produce fresh new articles and posts for social media. It’s called “re-purposing“.
What is re-purposing?
Re-purposing is the art of taking one piece of content and turning it into multiple pieces of content. The best kind of content to re-purpose is “how-to” or list posts with at least 3 major points.
These types of posts are best because they already have the ideas there for you to take and expand on.
For example, I have a post here on my blog easy money saving tips for moms. I can take a few of those tips and generate new content from them to create another article.
Here are some ways I can do that
One money saving tips is to buy generic. I can write an entire post about my favorite generic or store brands or share a recipe using generic brands. I could also do a price comparison showing readers how much money they can save shopping generic vs name brands.
Example titles for the new article could be ‘The Best Generic Brands for The Same Great Taste’ or ‘Which Generic Brands Aren’t Worth It’.
Another tip is to kick cable to the curb. Some ways you can expand on that idea in another article is to suggest streaming platforms you enjoy with examples of binge-worthy tv shows they have available.
A great title could be “Ditch Cable and Watch These Amazing Shows on Amazon Prime Instead”
These are just a few ways you can generate fresh ideas from an old post. Plus, with these new ideas you can always link back to the original post. That’s more views from readers who will likely be more inclined to believe you are a knowledgeable source of information and trust you.
Want a list of 31 Social Media Content Ideas? Click here
How To Repurpose Content for Social Media
Now that you know how to re-purpose content from your blog back to your blog, let’s see how we can repurpose it for social media. Did you know that you can re-purpose your blog content on social media? Lots of people don’t think they can but, you really can. And you can make it fun. Taking your blog content and sharing it on other platforms isn’t simply leaving your link in bio. You can really expand on it and here are some ways using the same article ‘money saving tips for moms’.
You can take the tips you have in your article and make a Tiktok or Reel (using a trending sound for a bigger boost) and list out your major tips on the screen. Check out below for an example.
@__dejaunique #fypシ #budgeting #howtosaveasasinglemom #moneymanagement #increaseyourincome #cutdownonbills #viral #howtotiktok #letmeteachyou #tipsandadvice #lifehackstiktok ♬ Favorite Song – Toosii
Or You can take one of the tips from your article and expand on it. For example, say you wanted to expand on helping moms find free things to do with their kids. Your video could list out websites they should visit to find those things in areas near them.
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