Money Making Niches For Blogs in 2023

The most profitable niches for bloggers in 2023

Money making niches for bloggers has long been a topic of discussion for new bloggers. That’s because so many people start blogs knowing the earning potential is high. People have been able to quit their jobs and earn full time income simply from blogging. But, few who take the journey understand the importance and profitability of niches and how it can skyrocket your earnings.

With that being said, it safe to assume that some niches are naturally positioned to and do perform better than others. Some of the most profitable blogs are niche specific and because of that they are able to earn in more ways.

In this article, we’ll go over what a niche is, why a niche is important, how to earn money when you’ve got a niche, and what the top money making niches are in 2023.

What is a niche?

In the blogging world, a niche is basically the topic of your blog. Some example large topic niches are motherhood, fitness and lifestyle. However, most money making niches are “niched down” which means their niche is a specific topic within a larger one.

For example

Motherhood is a larger topic/niche with a wide umbrella. Niching down is choosing a sub-topic within that umbrella such as pregnancy or raising special needs children. Both of these topics are about motherhood but focus on two extremely different aspects of motherhood. A mother with an autistic 7-year most likely find the information they’re looking for from a pregnancy blog in comparison to a blog focused on special needs.

Why is a niche important for making money?

Having a niche is important for making money. That’s because if you share consistent, helpful information on your chosen topic you’ll be considered a reputable, knowledgeable and trusted source of information. Readers will be more likely to return to your website, share your content and make purchases based off your suggestions.

Having an engaged audience like that is super important because visits equal money (if you’ve got ads active on your website) and if they’re making purchases off your recommendations you’ll likely be earning commissions from affiliate sales.

That’s not to say blogs with a niche can’t earn. The truth is any blog can earn but, building trust is more difficult when you’re blog talks about a million different things. It might come off as spammy and readers may question the safety of your suggestions or to click links that you share.

How Money Making Niches Earn

Like I mentioned earlier all blogs can make money but, blogs with a niche are likely to earn more. Below you’ll find a quick example displaying exactly what I mean.

Scenario 1

Let’s assume you didn’t niche down, you decided to blog about whatever crosses your mind. Okay, it’s your blog. But, now you’ve got a visitor reading your article 10 Tips to reducing stretch marks during pregnancy.

The reader enjoys the article and wants to see what else you’ve got on pregnancy because they’re pregnant. As they’re searching your blog they notice you write about a lot of stuff. You’ve got articles on the best leashes for cats, how to style a purple cardigan, a recipe for the best beef stew during winter and also tips for traveling on a budget. All of that is great stuff but, what you don’t have is another article on pregnancy.

This pregnant reader is now super confused and wondering what’s this blog about? Will you share another pregnancy related article? So, she reads your “about” section and discovers you’re a single woman in your early 20s with no children and likely have never been pregnant. Now, guess what?

She’s out of there.

She’s probably not coming back or suggesting your blog to her friends. Nor is she’s signing up for a newsletter, and she’s definitely not purchasing your course on how to design graphics in Canva. She might even be wonder if clicking the link to that stretch mark remover you suggest was a good idea.

Scenario 2

In this world you’ve decided that you’re going to niche down and blog about pregnancy. After all, you’ve just had your second baby so you know a thing or two. A pregnant reader comes to your site and reads the same article 10 tips to reducing stretch marks during pregnancy.

She finds a lot of value and comes across another article that sparks her interest best shoes for heavily pregnant woman. As it happens you’ve added an affiliate link which she uses to purchase the shoes. This lady is really loving your blog so she goes to your about page. That’s where she sees a sweet photo of you and your newborn and it’s confirmed your advice can be trusted.

She can tell you’ve got a wealth of relevant information and never wants to lose you. What’s she do? Well, she might sign up for your newsletter, save your article to Pinterest or share your blog with a pregnant friend. There’s even a good chance she might purchase your e-book on the benefits of and how to have a natural, peaceful birth.

Can you tell how one of these scenarios is wildly more profitable than the other? Lets break it down:

In the first scenario, the reader most likely didn’t generate any income for you and most likely won’t return to the site or refer anyone else. If you have advertisements on your site you may have earned a few cents from her browsing around but, that’s about it.

In the second scenario you made money several ways.

As mentioned, if you’ve got advertisements on your site she likely saw a few which made you some change. She also purchased from your affiliate link. Plus, she grabbed a copy of the e-book you were selling.

Not to mention she loved everything so much she signed up for your newsletter and shared your article which could lead to more visitors who may possible do everything she did. In this scenerio you’ve made money 3 different ways with the potential to earn more

What are the TOP Money Making Niches?

Of course you’re probably wondering what is a profitable niche or, which niche is best for making money. The truth is every blogger will have their own opinion and answer. That’s because every blogger has a different experience and knowledge. You shouldn’t choose your niche based on how much money you think it’ll make. You should choose it based on how much you know, and how good the content you can deliver will be. It’s important to niche down on topics you have knowledge and skills so you can gain trust. Still, down below I’ve outlined some profitable niches and niches that are great for making money

Finance – Hands down one of the top money making niches

Blogs that answer questions are some of the most popular and lots of people have questions about finance. People will always want to know how to make money, save money, invest money and so on. There are so many question about finance to be answered that I consider this the top money making niche.

Finance blogs where you are teaching others how to make money is not a niche where you can “fake it til you make it”. If you want to teach others how to make $100,000 you better have made $100,000. Otherwise, they’ll smell your BS and go to a source whose done it and can prove it.

On the flip side, you can blog about your journey to $10,0000. Readers can follow along and see your progress from start to goal accomplishment. You might take the approach of sharing budgeting or investing tips that’ll spark interest in readers. This blogging style lets you be more personable and transparent to readers. Sharing your trials and errors instead of only your success makes you feel more real.

Personal Finance

Personal finance and teaching others how to money are not the same (in case you were wondering). There are a lot of topics that fall under personal finance which include saving money, budgeting money, investing money, side hustles to earn extra money, retirement and so much more.

Personal finances niches don’t focus on teaching you how to get more money, instead they focus on teaching you what to do with the money you already have.

The reason personal finance is such a popular niche is because it’s focused on money and solves a lot of problems in those regards.

An easy way to make money from this niche is through advertisements and selling products you’ve created like budgeting journals.

Mom Blogs/ Parenting

Mom blogs are a billion dollar industry, yes billion and expected to grow. The reason that these types of blogs are so successful is because parenting is a popular topic.

Mom and parenting blogs are also versatile and can be niched down to specifics like #BOYMOM, #GIRLMOM, #WORKINGMOM, #SAHMMOM (Stay-at-home), #HOMESCHOOLMOM. Parents are always looking for tips and tricks to make things a little easier, so mom blogs are where they go.

Earning money with a mom blog can be done with many different sources but, affiliate links and sponsored posts are some of the most popular ways.

Health and Fitness

Looking good equals feeling good and who doesn’t want that? Health and fitness blogs help people to achieve image goals and thus drive a lot of traffic.

Earning money with a health and fitness blog is easily done with services like coaching, products like meal planning printables and affiliate marketing. Readers will see you and your results and want you to coach them on how to work out and eat, or they’ll buy the gear your recommend. There’s so many ways to earn.

Recipes and Food

We have to eat, right? Recipes and Food are a popular niche for that reason alone. People all over not only want to eat they need to too. Driving traffic to blogs with this niche is easy and you can expand on the topic by including various diet such as keto, paleo, sugar-free, etc.

If you have enough traffic, ads is a spectacular and simple way to make money in this niche. Some recipe and food bloggers have even created cookbooks and generated income that route.

Other money making niches

Lifestyle
Travel
Fashion and Beauty

If your blog doesn’t fall under any of these niches don’t worry. All niches can make money, the key is knowing how to do it

How Money Making Niches Earn

Advertisements, affiliate marketing, sponsored posts, and selling products/services are the main ways that blogs make money.

Advertisements can earn you decent amounts of money but, you need boat loads of traffic. If eyes aren’t on the advertisements then you won’t be getting paid. Too many ads can make your readers feel like they’re being spammed so be careful. If you’ve got the traffic this is a great way to make money.

Affiliate marketing is when you suggest someone else’s product and receive a commission on the sale when the purchase is made through your unique link. One very popular affiliate program is Amazon Affiliates. Affiliate marketing is super simple and there are tons of programs new bloggers can join.

Sponsored posts are posts where a brand asks you to write a post incorporating their product. Usually, you’ll be paid or given the product for free. Although you can earn money this way it may not be as consistent as other sources.

Products/Services a super creative and personal way of making money from your blog. E-books, masterclasses, and courses are just some ways people are making money from their blog. Although, it can be fun creating your own products and services it is a lot of work and you have to be sure you’re creating something your readers actually want or need.